“For manufacturing enterprises, automation, informatization and intelligence are the trend of the times that manufacturing enterprises must embrace, but it is a progressive course instead of a one-step process. Different enterprises should work out individualized solutions for ‘intelligent manufacturing’ according to actual situation.” Chairman of Liby Group Chen Kaixuan said the other day when he was interviewed by reporters from Nanfang Daily and Nanfang+.
In his mind, manufacturing enterprises should have awareness of unexpected development, actively embrace new technology, persist in innovation-driven, and constantly improve technological superiority and enterprise competitiveness. “Not to advance is to go back. Enterprises will fall behind and even be eliminated if without innovativeness and creativity.”
“New manufacturing” was the combination of advanced manufacturing industry and modern service industry
Nanfang Daily and Nanfang+: The title of 2019 annual meeting on the development of the manufacturing industry of Guangdong held lately was “New times, new technology, new manufacturing”. As the chairman of Guangdong Association of Manufacturing Industry, what are changes in the development environment of the manufacturing industry? How to understand “new technology” and “new manufacturing”?
Chen Kaixuan: The existing manufacturing industry attains innovation-driven development from element-driven development. Under new conditions, market supply and demand changed obviously and the manufacturing industry developed from extensive growth on growth rate and speed to intensive growth on quality and efficiency. Meanwhile, integration of the new generation information technology and manufacturing technology will stir up a worldwide deep reform of the manufacturing industry. For example, virtualization technology, 3D printing, industrial internet, big data and other technologies will rebuild a technology system of the manufacturing industry. However, the government carried out a series of significant strategic deployment and domestic demand potential and reform dividend were constantly released, which created a broader space for future development of the manufacturing industry.
Under this background, Guangdong proposed to stand firmly for the manufacturing industry within the province and resolutely promote high-quality development of the manufacturing industry, which was exhilarating and inspiring for manufacturing enterprises. The change from made in China to created in China and intelligent manufacturing in China was a general trend. Enterprises may fall behind and even be eliminated if without innovativeness, creativity, independent R&D ability and industry leading technological superiority.
“New manufacturing” was the combination of advanced manufacturing industry and modern service industry. Except product, consumer satisfaction and experience were of great importance. For example, “green consumption ecology+” strategy launched by Liby Group built a consumer-oriented ecosphere through deployment of new platform, new marketing, new R&D and new brand and Liby Group will be a whole industry chain shared service provider with the daily chemical industry as the core in future.
Enterprises should work out individualized solutions for “intelligent manufacturing” upgrading
Nanfang Daily and Nanfang+: With accelerated application of 5G, AI and industrial Internet, “made in Guangdong” was marching towards “intelligent manufacturing in Guangdong”. As a famous manufacturing enterprise of Guangdong, how did Liby Group make a strategic layout of technological innovation, talent cultivation and intelligent manufacturing?
Chen Kaixuan: digitization, intelligence and informatization are the trend that manufacturing enterprises must embrace. Presently, the whole process of production organization, operation management, marketing, logistics distribution and customer management has entered the era of digitalization, intelligence and informatization.
For manufacturing enterprises, “intelligent manufacturing” upgrading is a progressive course instead of a one-step process. Different enterprises should work out individualized solutions and make breakthroughs through innovation according to actual situation.
Liby Group has always persisted in technological innovation and invested more than 4% of sales volume in R&D, far ahead in the global daily chemical industry. The R&D center of Liby Group was awarded “China Light Industry Detergent Engineering Technical Research Center” and it was the unique “China green cleaning products key laboratory” of the industry.
Talent is also the key for the development of the manufacturing industry. Liby Group attaches great importance to talent cultivation. Except monthly employee training, we carried out 3+1 training for fresh graduates, training course for new backbones, young leader training plan, high-position leader plan and other talent cultivation programs in order to build a team with core competitiveness for the Group.
Based on this, we realized industry interconnection, organized ecology and business intelligence through such projects as marketing 3.0 system and digital transformation and comprehensively accelerated the access to a digital and intelligent era.
Built a traditional Chinese medicine highland of Guangdong-Hong Kong-Macao Greater Bay Area
Nanfang Daily and Nanfang+: As a national strategy, accelerating the construction of Guangdong-Hong Kong-Macao Greater Bay Area brought unprecedented opportunities for the development of the manufacturing industry, what was the biggest influence on Liby Group?
Chen Kaixuan: Guangdong-Hong Kong-Macao Greater Bay Area brought development opportunities in an all-around way. The biggest influence on Liby Group was layout of the traditional Chinese medicine field. A few days ago, Opinions of the State Council about Promoting Inheritance and Innovative Development of Traditional Chinese Medicine was officially released, explicitly proposing to “build a traditional Chinese medicine highland of Guangdong-Hong Kong-Macao Greater Bay Area”.
The in-operation GUANGZHOU INTERNATIONAL MEDICINE PORT ushered in huge development opportunities! GUANGZHOU INTERNATIONAL MEDICINE PORT was intended to build a traditional Chinese medicine highland of Guangdong-Hong Kong-Macao Greater Bay Area, which coincided with national policy. Covering a floor space of 1500Mu and with a total investment above 30 billion Yuan, GUANGZHOU INTERNATIONAL MEDICINE PORT has been completed and is attracting investments worldwide.
Originated from Nanfang Daily and Nanfang+